Rauw Alejandro

In 2017 Puerto Rican singer Luis Fonsi and Daddy Yankee released Despacito and it became the most-streamed song at the time within six months. The track is a mixture of reggaeton, pop and rock did not only bring attention to reggaeton but it also drew interest to Latin music in general. Billboard's Top 100 had four songs in 2016, compared to two songs in the year 2015. At the peak of Despacito's popularity in 2017 however 19 predominantly Spanish tracks made it into the Top 100 In 2020, there were 41 such songs. After Justin Bieber released his bilingual remix of Despacito in 2017, well-known artists started to work together with reggaeton singers. Drake and Bad Bunny were part of a team to record MIA (2018), while Madonna and Maluma worked together on Medellin and Medellin in 2019 In 2020, several Reggaeton musicians were expressing their displeasure with the trend of the genre toward mainstream. Yet, a newer generation Rauw Alejandro wanted to continue the evolution. He often included elements from electronic dance and other genres.